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The inaugural campaign for a challenger brand founded in 2019, The Snow report for Monte Gele Gear hyper accelerated an unknown brand into global relevance on a microscopic budget. By taking the conversation of sustainability into a place most would not go. Financial Transparency.

We set out to create the biggest Olympic campaign in history carried by a 6 film animated anthology series. With the seemingly impossible KPI of 500 million views with a focus on positive sentiment. The result was groundbreaking. Both in creative, and in results.

1.5 BILLION views at 99.7 positive sentiment.

The Gillette Treo was a product innovation inspired by universal creative insight around caregiving and assisted care. The Handle with Care campaign resulted in 9 Cannes Lions, a Time Magazine Invention of the Year, and changed elder care around the world with what was considered the most significant category innovation in decades.

The inaugural project for Planetary, done in partnership with WPP. A rapid turnaround creative deployment, working with a lean team in the span of 3 months, helping to put the emotional brand building cap on a global campaign “Believing is Magic” for Fifa 2022